Mar 02 2009
Decline In Dex Commercials
Since the economy has fallen, they haven’t been doing as commercials. But even a year ago, Dex used to do some of the most interesting commercials, using a man apparently posing as the Dex directory as well as a set of Dex free web directories recently. He was a relatively descent actor for the part, and some of the commercials showed them describing not necessarily the exact thing they needed, but more of a general dilemma like one child who had apparent problems with bullies and the directory referred him to a martial arts instructor. So they were good and cute commercials.
It seems that now there are so many free web directories for just about every purpose including those for big companies and general directories such as Dex all the way down to individual concerns such as weight loss pills, wrinkle creams, dog breeds, etc. Dex is advertised through TV and radio using commercials based around rag dolls, hanging on the payphone, at an office, in the laundry room, a dry eras, looking different, computers, etc. But some are simply advertised online or simply come up first in a google search for relatively specific areas. Most recently, internet advertising or simply better internet work with google has become the craze. This because companies are cutting back spending, often in advertising, hoping that their previous advertising campaigns or cheaper advertising campaigns now will be able to hold them up. Some bigger companies have no problem doing this. But it’s the small mom and pop companies that some would be worried about. In their cases, local businesses in some cases are just passing out flyers or using cheaper methods of action. It will be interesting to see how many directories now pop up on the internet though for even more things.
